Gatorade Brands

Available in over 80 countries, Gatorade's line of performance drinks adds over 40 years of rehydration and sports nutrition research to the PepsiCo portfolio.

Born in the lab

In early summer of 1965, a University of Florida assistant coach sat down with a team of university physicians and asked them to determine why so many of his players were being affected by heat and heat related illnesses.

The researchers – Dr. Robert Cade, Dr. Dana Shires, Dr. H. James Free and Dr. Alejandro de Quesada – soon discovered two key factors that were causing the Gator players to 'wilt': the fluids and electrolytes the players lost through sweat were not being replaced, and the large amounts of carbohydrates the players' bodies used for energy were not being replenished.

The researchers then took their findings into the lab, and scientifically formulated a new, precisely balanced carbohydrate-electrolyte beverage that would adequately replace the key components lost by Gator players through sweating and exercise. They called their concoction 'Gatorade'. Proven on the field.

Furthering the science of victory

Two decades after Dr. Cade and his team worked diligently to develop the optimum hydration formula that would become Gatorade, the Gatorade Sports Science Institute was founded in Barrington, Illinois, to conduct scientific research in the areas of exercise science, hydration, and sport nutrition. Three years later, the lab would be expanded to provide advanced testing for athletes and new Gatorade products and flavors and develop education materials for sports health professionals around the world. Gatorade is now also the official sports drink of the NBA, AVP, and PGA, Major League Baseball, Major League Soccer, and numerous other elite and professional organizations and teams.

Rising to new challenges

After years of careful research by the staff at GSSI into the needs of athletes engaged in high-demand training and competition, Gatorade launched the Gatorade Performance Series, an elite line of sports nutrition products, in 2001. These products include Gatorade Energy Drink, Gatorade Energy Bar, and the Gatorade Nutrition Shake.

Four years later, after studying endurance athletes, GSSI developed the Gatorade Endurance Formula. Featuring a higher concentration of sodium–the key electrolyte found in Original Thirst Quencher–and four other electrolytes lost in sweat, Gatorade Endurance Formula is quickly becoming a mainstay on race courses the world over.

In 2010, Gatorade introduced the G Series; a new line of products from Gatorade that go beyond hydration to provide fuel, fluid and nutrients before, during and after the game.

Gatorade Prime 01: Pre-game fuel in a convenient 4-oz. pouch, designed to be used in the 15 minutes before the game to provide energy by maximizing the availability of carbohydrate energy to muscles.

Gatorade Perform 02: The proven Gatorade Thirst Quencher that offers a scientifically-formulated blend of carbohydrates and key electrolytes, and is designed for use during the game to help athletes rehydrate, replenish electrolytes and refuel with carbohydrate to push through all four quarters.

G2 Perform 02: A low-calorie sports drink that delivers functional hydration to athletes during the game, but with less than half the calories of Gatorade Thirst Quencher.

Gatorade Recover 03: The first protein recovery beverage with the consistency of a thirst quencher. Recover 03 is formulated for use immediately after the game (within 30-60 minutes) for rehydration and to promote muscle recovery.

Learn more about Gatorade, visit www.gatorade.com.

• Gatorade on Facebook -Official Gatorade Facebook Page
• Gatorade on Twitter -@gatorade

Environmental Efforts

Gatorade uses a proprietary air-rinse technology to clean newly manufactured bottles with air instead of water in all Gatorade and Propel manufacturing plants. This technology is helping them save almost 150 million gallons of water per year. The company is also instituting comprehensive "water mapping" at manufacturing facilities and increasing awareness of water conservation with associates.

Download a video about Gatorade's environmental efforts. (48 MB)

Propel

Propel® is a great tasting, low calorie, flavor and nutrient enhanced water beverage designed to hydrate and nourish your body's momentum and keep you moving forward. With most flavors at just 10 calories per serving, Propel is available in a variety of great-tasting ready-to-drink and powder mix flavors.

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